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  <p>It is not practical and usually not necessary to engage with all stakeholder groups with the same level of intensity all of the time. Being strategic and clear about whom you are engaging with and why, before jumping in, can help save both time and money.</p>

  <p>Action: Look closely at stakeholder issues and decide whether they are material to your engagement objectives, asking yourself the following questions:</p>
  
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  	<li>What are the issues for these priority stakeholders?</li>
    <li>Which issues do all stakeholders most frequently express?</li>
    <li>Are the real issues apparent and relevant to our engagement objectives?</li>
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  <p>Combined with your criteria chart and mapping, use issue materiality to rank your stakeholders into a prioritized engagement list. You should now have captured the most relevant issues and the most relevant stakeholders.</p> 
  
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