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  <p>Mapping stakeholders is a visual exercise and analysis tool that you can use to further determine which stakeholders are most useful to engage with. Mapping allows you to see where stakeholders stand when evaluated by the same key criteria and compared to each other and helps you visualize the often complex interplay of issues and relationships created in the criteria chart above.</p>
  
  <p><strong>Action:</strong> Draw a mapping as follows to identify key stakeholders.</p>
 
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    <li>Draw a quadrant using two axes labeled "Low" to "High."</li>
    <li>Add "Expertise," "Willingness," and "Value" to the criteria chart, as above.</li>
    <li>Assign "Expertise" to the Y-axis and "Willingness" to the X-axis</li>
    <li>Discuss and debate where each stakeholder falls.</li>
    <li>Plot the stakeholders on the grid.</li>
    <li>Use small, medium, and large circle sizes to denote their "Value."</li>
    <li>To illustrate relationships, use arrows to depict "Influence."</li>
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  <p>Consider quadrants, circle size, and influence arrows when prioritizing.</p>
  
  <p>Sample Mapping</p>
  
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      <div style="width:30%; float:left;"><img src="img/mapping-1.jpg" width="273" height="275" /></div>
      <div style="width:70%; float:right;"><img src="img/mapping-2.jpg" width="362" height="275" /></div>
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  <p><strong>Note:</strong> This is just an illustrative mapping example, and your approach may vary depending on your needs: You may need to use more or less criteria in Analysis depending on the mix of your stakeholder list; more ambitious objectives may require a more strategic, detailed Mapping; and your process may be influenced by outside variables such as tools and frameworks already in place at your company. Look closely at your needs and decide whether this example will work for you as is.</p>
  
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