<?php include("includes/head.php");?>

<div class="">
  <p>Once you have identified a list of stakeholders, it is useful to do further analysis to better understand their relevance and the perspective they offer, to understand their relationship to the issue(s) and each other, and to prioritize based on their relative usefulness for this engagement. BSR has developed a list of criteria to help you analyze each identified stakeholder:</p>

  <ol class="">
    <li><strong>Contribution (value):</strong> Does the stakeholder have information, counsel, or expertise on the issue that could be helpful to the company?</li>
    <li><strong>Legitimacy:</strong> How legitimate is the stakeholder's claim for engagement?</li>
    <li><strong>Willingness to engage:</strong> How willing is the stakeholder to engage?</li>
    <li><strong>Influence:</strong> How much influence does the stakeholder have? (You will need to clarify "who" they influence, e.g., other companies, NGOs, consumers, investors, etc.)</li>
    <li><strong>Necessity of involvement:</strong> Is this someone who could derail or delegitimize the process if they were not included in the engagement?</li>
  </ol>

  <p><strong>Action:</strong> Use these five criteria to create and populate a chart with short descriptions of how stakeholders fulfill them. Assign values (low, medium, or high) to these stakeholders. This first data set will help you decide which stakeholders to engage. See example that follows.</p>
  <p></p>
  
</div>
